The Non Designer's Design Book

October 30, 2016   

  • The principle of proximity - group related items together
  • Items that are not related to each other should not be positioned close to each other

  • As in life, proximity implies a relationship

  • The basic purpose of alignment is to unify and organize

  • Avoid using more than one alignment

  • In order for contrast to work, the contrasting elements must be not just slightly differently, but very different